Audience Reach Briefs
Specimen TT-08
An audience reach brief records only the audience, the channel, and the question you have already stated. It does not place media for you, and it does not buy traffic. People who do not appear in your letter are not written up as the company's audience.
What the brief can hold
- The audience you want to reach, in your words
- The channel you name
- The question you want answered
- The part you mark as not yet decided
What it does not do
- It does not guarantee installs, reach, or conversion, describe people you did not provide, or promise incentivized installs or account inventory.